If you’re new to online marketing, you might be wondering: how much does it cost to advertise on Reddit in 2025? Reddit is not like Facebook, Instagram, or Google Ads.

It’s a community-driven platform with millions of highly engaged niche groups (subreddits) where people actively discuss specific interests—from gaming and finance to health, tech, and lifestyle.

That makes Reddit advertising unique. Instead of showing your ad to a random audience, you can reach exactly the right people who already care about your product or service. 

Another big advantage? Reddit ads are often more affordable compared to other platforms, especially when you target smaller, passionate communities.

In this guide, we’ll break down everything beginners need to know about Reddit advertising costs in 2025, including average ad pricing, budget options, and targeting strategies—so you can decide if it’s the right platform for your business.

Read More: Mastering Google’s Algorithm Updates: A Year-by-Year Breakdown

Breaking Down Reddit Ad Pricing: CPC vs CPM vs CPA

If you’re just starting with Reddit ads, you may be asking: how much does it cost to advertise on Reddit in 2025? 

The answer depends on which pricing model you choose. Reddit offers three main ways to pay for ads: CPC, CPM, and CPA. Let’s break them down in simple terms:

Cost per Click (CPC)

• What it means: You pay when someone actually clicks on your ad.
  
• Beginner example: If 100 people see your ad but only 5 click, you only pay for those 5 clicks.
  
• Typical cost in 2025: $0.50–$4.00 per click. In less competitive niches, it can be as low as $0.20–$1.20.
  
• Best for: Driving traffic to your website, landing page, or app.

Cost per Thousand Impressions (CPM)

• What it means: You pay for every 1,000 times your ad is shown (whether people click or not).
  
• Beginner example: If Reddit shows your ad 5,000 times, that counts as 5 “thousand impressions.”
  
• Typical cost in 2025: $3.50–$15.00. In some cases, it can drop to $2.50–$6.00.
  
• Best for: Building brand awareness—when your goal is visibility rather than clicks.

Cost per Acquisition (CPA)

• What it means: You pay when someone takes a specific action (like signing up, downloading, or purchasing).
  
• Beginner example: If you’re running an ad for a $20 product, you’ll only be charged when a person actually buys it.
  
• Typical cost in 2025: $5–$14 per acquisition. This number changes a lot depending on your product, industry, and targeting.
  
• Best for: Conversions and sales-focused campaigns.

Minimum Daily Budget on Reddit Ads

• Good news for beginners: You don’t need thousands of dollars to start.
  
• Minimum spend: Just $5–$6 per day.
  
• This makes Reddit one of the most beginner-friendly advertising platforms compared to Google Ads or Facebook Ads.

Read More: Top 4 Tips to Win Zero-Click Searches in Google

Quick takeaway

If you’re wondering how much does it cost to advertise on Reddit, the average spend depends on your goal:

• Clicks: $0.50–$4.00
  
• Impressions: $3.50–$15 per 1,000 views
  
• Conversions: $5–$14 per action
  
• Budget to start: As little as $5 a day

Read More: Meta Ads Key Metrics to Track for Successful Campaigns

How Much Does It Cost to Advertise on Reddit Compared to Google & Facebook — Beginner-Friendly Comparison

If your question is “how much does it cost to advertise on Reddit?”, the short answer is: usually less than Google and often less than Facebook for many goals — especially when you target niche subreddits.

Reddit’s ad platform lets you start small (minimum daily budgets are low), which makes it beginner-friendly.

Quick comparison table (2025 estimates)

Platform	Avg. CPC	Avg. CPM	Avg. CPA
Reddit	$0.20 – $1.00	$2.50 – $6.00	$4 – $12
Google	$1.50 – $3.00+	$3.00 – $8.00	$15 – $45
Facebook	$0.50 – $1.20	$8.00 – $15.00	$10 – $35

Why Reddit often looks cheaper

1. Niche subreddits = highly targeted audiences.
   
2. Less competition than Google and Facebook in many categories.
   
3. Community-driven ads that blend with discussions, leading to better engagement.

Key takeaway

• Reddit: Cheapest for clicks and impressions.
  
• Google: Expensive but high-intent buyers.
  
• Facebook: Great targeting but higher CPM.

If you’re a beginner asking how much does it cost to advertise on Reddit, the answer is: you can start with just $5 a day and expect lower CPC and CPM than other major platforms.

Read More: What Are the Types of Marketing Channels Does Ergodyne Use

What’s Changing in Reddit Ad Costs in 2025? Insights & Trends

If you’re still wondering how much does it cost to advertise on Reddit in 2025, the answer is that prices are shifting as the platform grows.

Reddit is becoming more popular with advertisers, which means more competition and higher costs in some areas. But it’s still cheaper than many other platforms if you know how to use it.

Read More: 2025 Google Ads Benchmarks: Industry Trends & Insights

Reddit’s Growth in 2025

• Reddit’s advertising revenue is expected to reach $1.14 billion in 2025, showing that more brands are investing in the platform.
  
• With this growth, average CPMs (cost per 1,000 impressions) are around $3.50, which is still competitive compared to Facebook or Google.

Rising Costs: What Advertisers Are Seeing

• Some marketers have noticed CPC (cost per click) rising sharply — for example, jumping from just $0.10 per click to $1.72 in a single year.
  
• This happens because more advertisers are bidding for the same audiences, especially in popular subreddits like tech, finance, or gaming.

Read More: Rising Google Ad Costs in 2025 & How to Tackle Them

Good News for Small Campaigns

• Even though costs are rising, small businesses and beginners can still win.
  
• Many campaigns report success bidding below Reddit’s suggested rates.
  
• With smart targeting, you can still get clicks for as little as $0.20–$0.40 each — proving Reddit ads are flexible if you experiment.

Beginner Takeaway: How Much Does It Cost to Advertise on Reddit in 2025?

• Expect CPMs around $3.50, which is affordable for building brand awareness.
  
• CPC can vary a lot — sometimes under $0.40, sometimes above $1.50, depending on competition.
  
• Small budgets still work: you can test with $5–$6 per day and see results if you target the right subreddits.

The big trend: Reddit is growing, ad costs are rising in competitive spaces, but beginners can still run cost-effective campaigns by targeting niche communities.

Read More: How to Find Guest Post Opportunities | “Write for us

How Much Does It Cost to Advertise on Reddit (and How to Lower It)

If you’re asking yourself, how much does it cost to advertise on Reddit in 2025, the good news is that you can control your spending. While CPCs and CPMs may rise in competitive niches, beginners and small businesses can still run budget-friendly Reddit campaigns by being smart with setup and optimization. 

Here are six proven tips:

1. Start Small — Test First

• You don’t need a huge budget.
  
• Reddit’s minimum daily spend is just $5–$6, which is perfect for testing different ads.
  
• Begin with a small budget, collect data, and scale up only when you see results.

2. Target the Right Subreddits

• Instead of targeting broad interests, choose niche subreddits where your audience is highly active.
  
• Smaller, more focused communities usually give you lower CPCs and better engagement because your ads feel more relevant.

3. Use A/B Testing

• Create multiple versions of your ad (different headlines, images, or calls-to-action).
  
• Rotate them and see which one performs best.
  
• Even a small adjustment in wording can reduce your CPC and CPA.

Read More: A/B Testing Meta Ads: How to Optimize Your Campaigns

4. Bid Manually & Set Caps

• Don’t always rely on Reddit’s automatic bidding suggestions — they can be higher than necessary.
  
• Set manual bids to stay within a profitable range.
  
• For example, beginners often see success bidding below $0.40 CPC in niche categories.

5. Install the Reddit Pixel

• The Reddit Pixel is a free tool that tracks user actions after they click your ad.
  
• It helps you measure conversions, retarget visitors, and optimize campaigns for lower CPA.

6. Monitor & Optimize Regularly

• Use Reddit Ads Manager analytics to track performance.
  
• Pause ads with low click-through rates, shift budget to top-performing subreddits, and adjust bids when needed.
  
• Continuous monitoring keeps costs from creeping up.

Beginner Takeaway

If you’re wondering how much does it cost to advertise on Reddit, the answer is that it’s flexible. You can start with just $5/day and keep CPCs low (sometimes under $0.40) by:

• Targeting niche subreddits
  
• Testing ad variations
  
• Using manual bidding
  
• Tracking with Reddit Pixel

The key is to test, learn, and optimize—that’s how small budgets stretch further on Reddit.

Picking the Right Ad Format to Get Your Money’s Worth

Once you know how much does it cost to advertise on Reddit, the next step is choosing the right ad format. Each Reddit ad type has different costs, strengths, and best uses. Picking the right format helps you stretch your budget and get better results. Here’s a simple breakdown for beginners:

Promoted Posts (Text/Image)

• Best for beginners — they look like normal Reddit posts but with a small “Promoted” tag.
  
• Why use them: They blend into the feed naturally and feel less like traditional ads.
  
• Cost: Usually one of the most budget-friendly options to start testing Reddit ads.

Read More: What is an AVIF Image Is: How Google’s New Support Could Boost SEO

Image Ads

• Cost: CPC (Cost per Click) around $0.50–$3.00; CPM (Cost per 1,000 impressions) around $5–$12.
  
• Best for: Driving traffic and engagement with eye-catching visuals.
  
• Beginner tip: Use images that feel authentic and match the subreddit’s culture.

Read More: The Secret to High-Performing Meta Ads Creatives

Video Ads

• Cost: CPC around $0.80–$4.00; CPM around $8–$20.
  
• Best for: Storytelling campaigns where you want to explain your brand or product in more detail.
  
• Beginner tip: Keep videos short (15–30 seconds) and engaging — Redditors scroll quickly.

Carousel Ads

• Cost: CPC around $1.00–$3.50; CPM around $6–$18.
  
• Best for: Showcasing multiple products, features, or offers in a single ad.
  
• Beginner tip: Use for e-commerce or brands with different items to promote.

Free-Form Ads (Text + Image + Video + GIFs)

• What they are: Custom ads that let you mix different formats.
  
• Best for: Immersive campaigns where you want to grab attention with creative combinations.
  
• Beginner tip: These work best for larger campaigns or when you want a more advanced setup.

Read More: What is Ad Fatigue? How to Identify and Fix it Meta and Google Ad Fatigue?

Beginner Takeaway

If you’re still asking how much does it cost to advertise on Reddit, the answer partly depends on which ad type you choose:

• Promoted Posts: Easiest, cheapest way to start.
  
• Image Ads: Low-cost for traffic and engagement.
  
• Video Ads: Higher CPM, but strong for brand stories.
  
• Carousel Ads: Great for e-commerce or multi-product promotions.
  
• Free-Form Ads: Best for advanced, creative campaigns.

For beginners, start with Promoted Posts or Image Ads — they’re cost-effective and simple to test before moving on to advanced formats.

Read More: Why Digital Marketing is Better Than Traditional

Conclusion & Next Steps: How Much Does It Cost to Advertise on Reddit—Final Thoughts for Beginners

If you’re wondering how much does it cost to advertise on Reddit, the answer is simple:

Compared to other ad platforms, Reddit can be more cost-effective, especially if you target niche communities with engaging, authentic content.

However, success depends heavily on precise targeting, creative ad design, and continuous optimization.

• CPC (Cost Per Click): $0.20 – $4.00
  
• CPM (Cost Per 1,000 Impressions): $2.50 – $15
  
• Daily Budget Minimum: $5 – $6

Read More: Click-Through Rate (CTR) in Meta Ads and How to Improve it

What You Should Do Next:

1. Set Your Goal → Decide whether you want traffic, leads, or brand awareness.
   
2. Start Small → Test your ads with a low budget targeting niche subreddits.
   
3. Track Metrics → Monitor CPC, CTR, and engagement to learn what works.
   
4. Scale Up → Once you find the right mix of audience, format, and message, increase your budget for bigger results.

The bottom line: Advertising on Reddit can be budget-friendly and highly effective if you start small, test smart, and scale strategically.

Read More: 6 Smart Ways to Reduce Google Ads CPC & Maximize Budget